"The newest competitor to come about is Microsoft. This November Microsoft dropped it's previous attempt to take over the iTunes market (PlayForSure and MSN Music), and introduced the all new Microsoft Zune. This had been rumored for many months by bloggers around the web but until just a few short months ago, there had been no real proof. Once the player was officially announced, the term 'iPod Killer' was instantly tagged to the player. While Microsoft continues to deny, and rightly so, that they are trying to produce an 'iPod Killer', there is still the obvious jealousy. Microsoft is dedicating multiples of millions of dollars to creating what they are calling a more 'social experience.'" ~3dGameMan.com