"The look is different, because this cooler is different. Cooler Master’s brand new cooler – Eclipse is the realization of a lifestyle that integrates style and function, beauty and technology. Eclipse’s exceptional design of a gliding fan duct impeccably channels the airflow to cool down not only CPU itself, but also the surrounding components (VRM, Memory, NB Chipset, and etc). Eclipse supports both the latest AMD AM2 and Intel Core 2 Dual." ~CoolerMaster.com