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Lonelygirl15 Launch Entertainment Company |
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Written by Jared Maynard
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Thursday, 17 April 2008 |
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"The group behind Lonelygirl15 -- a fictitious video blog that drew millions of viewers who bought into the story -- announced a "social entertainment" production company.
Miles Beckett and Greg Goodfried announced through a blog that they received venture capital funding to produce shows that spawn Internet communities and online interaction. The company, Eqal, is said to have drawn $5 million in Series A venture funding through Spark Capital, according to an article in The Washington Post. Investors include Ron Conway and Marc Andreessen.
Eqal said it wants to create new forms of entertainment and interactive shows." ~informationweek.com
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