egarrard
08-22-2004, 09:01 PM
http://www.canada.com/businesscentre/story.html?id=bd0d0d53-3f0f-4a2b-8d47-ed06722048bf&page=1
http://media.canada.com/cp/business/20040821/b082103A.jpg
25th anniversary of McDonald's Happy Meal
Bob Bernstein's nine-year-old son ate the same cereal from the same box every morning and stared at the packaging so intently that he gave Bernstein, an advertising executive, a great idea.
"I got to think," Bernstein recalled from his office at Bernstein-Rein Advertising Inc., "kids want something to do while they're eating."
And so the McDonald's Happy Meal, a huge moneymaker for the fast-food company, was born, pairing a child-size meal with a tiny toy.
The product was tested for two years and went into national release 25 years ago.
http://media.canada.com/cp/business/20040821/b082103A.jpg
25th anniversary of McDonald's Happy Meal
Bob Bernstein's nine-year-old son ate the same cereal from the same box every morning and stared at the packaging so intently that he gave Bernstein, an advertising executive, a great idea.
"I got to think," Bernstein recalled from his office at Bernstein-Rein Advertising Inc., "kids want something to do while they're eating."
And so the McDonald's Happy Meal, a huge moneymaker for the fast-food company, was born, pairing a child-size meal with a tiny toy.
The product was tested for two years and went into national release 25 years ago.