Sony on Wednesday announced the launch of the BDP-S740, the company's first 3D-ready Blu-ray player. A firmware upgrade available this summer will will let users view 3D content with the player. The BDP-S470 also lets users stream content from Amazon, Netflix, YouTube, Slacker, NPR, Sony, and more. A new iPhone app called BD Remote lets users control the new players from their handsets.

In addition to the S470, a number of already available Sony Blu-ray players will also be capable of displaying 3D content with the coming firmware upgrade, including the BDV-E770W and BDV-E570.

The S470 is coming later this month for around $200.