"My love/hate relationship with AMD PR continued last year. But lately, it’s been far less hate. Let’s rewind back to the Summer of 2009. I’d been waiting for AMD to call for weeks.
We all knew that the RV870 was going to launch sometime before the end of the year, and we’re normally briefed on new GPUs around a month or so before we get hardware. The rumors said that the launch had been pushed back, but just like clockwork I got a call in June or July of last year. It was my old friend, Chris Hook of AMD PR.
This time he wanted me to come to a press event on a carrier off the coast of California. Sigh.
It’s not that I have anything against carriers. It’s just that all I cared about at that time was the long awaited successor to the RV770. The RV770 was the GPU that unequivocally restored my faith in ATI graphics, an impact shared by others last June. But that’s not how the game is played I’m afraid. AMD promises its management and its partners that they can fill a room (or carrier) up with important press. We get promised access to engineers, useful information and free drinks.
I’m not easily swayed by free drinks, but Chris Hook knows me well enough by now to know what I’d appreciate even more.
The Dinner - September 2009
I had to leave dinner earlier than I wanted to. ASUS’ Chairman Jonney Shih was in town and only had one opportunity to meet me before I left Oakland. Whenever either of us happens to be in the same town, we always make our best effort to meet - and I wasn’t going to let him down. In the same vein that Steve Jobs is successful because he is a product guy at heart, running a company best known for its products. Jonney Shih is an engineer at heart, and he runs a company who has always been known for their excellence in engineering. This wasn’t just another meeting with an executive, this was a meeting with someone who has a passion for the same things I do. His focus isn’t on making money, it’s on engineering. It’s a rare treat.
My ride was waiting outside. I closed the lid on my laptop, making sure to save the 13 pages of notes I just took while at dinner. And I shook this man’s hand:"
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