"EA sent out word today reminding fans that Battlefield Play4Free has hit its launch date, and is now available at the game's Web site. The game features maps from Battlefield 2, weapons and classes from Bad Company 2, and 16 vehicles. The game was developed by the team behind Battlefield Heroes, and is the latest example of EA taking its established franchises into alternate distribution and revenue models. The company says that in-game advertising isn't fool-proof, and microtransaction models are proving much more reliable."